Thursday 29 May 2014

Are gender purchasing habits changing?

We live in a fast paced world where technology advances in leaps and bounds. What was essential yesterday may be forgotten today and this may be changing the purchasing habits of the genders.

In the mobile phone world this has never been more evident. 20 years ago a mobile phone weighed as much as a brick and looked pretty much like one too.

Then we saw the age of the small phone develop and the race was on to constantly create smaller and smaller mobile phones.



After miniaturization reached its practical limits a new technological twist occurred with the explosion of the internet and in particular social networking on sites such as Google Plus, Facebook and Twitter as well as Pinterest and LinkedIn.

This put miniaturization into reverse as larger and larger screens where desired to show off pictures, browse web pages and stream TV.

Smartphones and gender


If we go back in history by just 10 years to the point in time just before phones got smart the purchasing trends of the genders were clearly separate.

Men on a whole preferred mobile phones that were standard in size and had large or widely-spaced keys. Whilst women on a whole opted for mini-sized devices with smaller keys that could be easily punched with a nail.

But, then things started to change as mobile phones became smartphones. Today we have a huge variety of sizes to choose from starting at mini and running through standard to phablet at about 6 inches and finally to tablet at 7 inches and above.

Of course what we called mini 10 years ago resembles nothing like what we call mini today. A modern day mini is much bigger whilst the screen on a standard smartphone may measure 5 or more inches.

This situation is about to put men on the back foot. I personally have a phone with a screen a little over 4 inches in size but this really is the limit of my pocket.



So as women take advantage of larger-sized smartphones and phablets that boast superb screens for media and apps I am left wondering what the smartphone future has install for me?

Am to be restricted to the ranks of the less powerful mini smartphones in the future? Are pockets going to get bigger? Or, will we see a flip-style phablet launched that when folded can still find a home in my favorite trousers or pants (for those across the water).

How do you feel about the future prospects of mobile phones and do you see an innovation just around the corner?

You can view all the latest mobile phones, news and articles on Mobilephones.com.

Written by tech author Michael Brown.


No comments:

Post a Comment